Toho Cinemas Replaces Uniform Pricing With Per-Theater Model
The shift from uniform to per-theater pricing lets TOHO Cinemas adjust prices based on each location's costs and facilities, a structural change in how Japan's largest theater chain sets admission.
Reporting from 2 sources: Eiga Natalie, Cinema Today.
TOHO Cinemas will revise movie ticket prices starting July 1, replacing the nationwide uniform pricing system with a per-theater model. General admission will range from 2,000 to 2,200 yen, varying by location. Senior, Wednesday, and First Day discounts rise to 1,400 yen, while member and disability discounts remain unchanged.
TOHO Cinemas announced it will end its nationwide uniform ticket pricing on July 1 and adopt a system where each theater sets its own prices based on location characteristics and facility environment. General admission will range from 2,000 to 2,200 yen, up from the current flat 2,000 yen. University student tickets will vary between 1,500 and 1,600 yen. Senior, Wednesday, and First Day discounts rise to 1,400 yen, and the late-night Late Show will cost 1,600 to 1,700 yen. The TOHO-ONE Member Day discount of 1,300 yen and the Disability Discount of 1,000 yen will not change. The company cited rising operational costs and a goal of maintaining a comfortable viewing environment. The new TOHO Cinemas Nagoya Sakae, opening June 11, will apply the new pricing from day one.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Eiga Natalie TOHOシネマズが7月から鑑賞料金改定、都心部は一般2200円 劇場ごとの料金設定に
- Cinema Today TOHOシネマズが料金改定 一般2,000円～2,200円、劇場ごとに金額設定