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TOKYO MX Opens New Idol Group Audition With Naruse Emi as Advisor

TOKYO MX is moving from broadcaster to idol group operator, and it is bringing in a veteran Dempagumi.inc alumna whose cat-obsessed persona will shape the new group's identity.

Reporting from 1 source: ASCII.jp.

TOKYO MX Opens New Idol Group Audition With Naruse Emi as Advisor

TOKYO MX is hosting a new female idol group project and will accept audition applications from August 28 to October 30, 2026. Women aged 15 to 26, regardless of experience, may apply. Former Dempagumi.inc member Naruse Emi, known as Eitaso, joins as "Tokimeki! Neko Suki Advisor" to support the new group. Activities after selection include live shows, original songs, music videos, social media posts, and media appearances.

TOKYO MX is stepping into the idol business with an in-house project, and the broadcaster has picked an unusual guide for it. Naruse Emi, the former Dempagumi.inc member who goes by Eitaso, takes the role of "Tokimeki! Neko Suki Advisor," a title built around her well-known love of cats.

The audition runs from August 28 to October 30, 2026. It is open to women roughly 15 to 26 years old, with no experience required in singing, dancing, or idol work. Applicants must be able to work mainly in Tokyo and surrounding areas and should not currently belong to a talent agency.

Selected members would appear at live shows and events, produce original songs, music videos, and other content, post on TikTok, Instagram, YouTube, and X, and make media appearances. Naruse is expected to use her years in the idol scene to support the new group's launch.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sources