Tom Holland's Spider-Man and Lionel Messi Team Up in Promo Video
The crossover ties the film's July 31 release to the ongoing World Cup, leveraging Messi's global profile and Argentina's round-of-16 match on July 4.
Key Facts
- The promotional video shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe.
- Messi uses an in-universe app called Spidey Tracker to find Spider-Man, then web-swings with the hero.
- Spider-Man: Brand New Day releases July 31 simultaneously in Japan and the US.
- Tom Holland, during a Madrid press stop, praised Argentine teammate Julian Alvarez, whose spider-themed goal celebration earned him the nickname La Araña.
- Messi's Argentine squad faces Cape Verde in the World Cup round of 16 on July 4.
Reporting from 1 source: Cinema Today.
A new promotional video for Spider-Man: Brand New Day shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe. Messi uses a Spider-Man tracking app, then web-swings with the hero. The film releases July 31 simultaneously in Japan and the US.
The fourth Spider-Man film, Spider-Man: Brand New Day, is getting a promotional boost from soccer star Lionel Messi. In the newly released video, Messi uses an in-universe app called Spidey Tracker to find Spider-Man, leading to a web-swinging sequence through New York streets. The film opens July 31 in Japan and the US. Separately, Tom Holland, during a Madrid press stop, praised Argentine teammate Julian Alvarez, whose spider-themed goal celebration earned him the nickname La Araña. Messi's Argentine squad faces Cape Verde in the World Cup round of 16 on July 4.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Cinema Today 『スパイダーマン：BND』IMAX上映決定！初日0時から日本最速公開