Toy Story 5 Cafe and Limited Items Launch at LUMINE EST Shinjuku
The event ties the theatrical release of "Toy Story 5" to a large-scale retail and cafe activation, using a record number of participating shops to promote the film.
Reporting from 1 source: Anime Anime.
The "TOY STORY - PLAYFUL JOURNEY COLLECTION" event will run from July 21 to August 31, 2026, at LUMINE EST Shinjuku in Tokyo. It features limited items from 37 shops, a special cafe themed around the latest film "Toy Story 5," and exclusive novelty giveaways. The event coincides with the film's theatrical release on July 3, which marks 30 years since the first "Toy Story" debuted in Japan.
The "TOY STORY - PLAYFUL JOURNEY COLLECTION" brings a summer event to LUMINE EST Shinjuku from July 21 to August 31, 2026. A record 37 shops in the building will offer limited-edition "Toy Story"-themed items, including T-shirts and goods featuring characters from the new film. A dedicated cafe, "Toy Story 5 OH MY CAFÉ," will run from July 10 to August 30 on the 8th floor, serving menus inspired by Woody, Jessie, and the Buzz Troop. Customers who purchase special items at participating shops will receive first-come novelty gifts. The venue will display original key visuals, giant photo spots, and play Pixar background music.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.