Toyota Releases Final 'GRIP' Anime Short Directed by Yoriaki Mochizuki
Toyota's use of a personal father-son narrative by a veteran anime director, rather than a straightforward product ad, signals a deeper brand investment in anime as a storytelling medium rather than a promotional vehicle.
Reporting from 1 sources: Variety Anime.
Toyota released the fourth and final episode of its anime series "GRIP, A Toyota Movie" on November 5, 2025. The ten-minute short film was written and directed by Yoriaki Mochizuki, who previously directed the 2023 animated "Harley Quinn" series and worked as a story artist on "Spider-Man: Across The Spider-Verse" and "The LEGO Batman Movie." The episode follows protagonist Jae in a future dominated by self-driving cars as he faces a villain using AI to take over the city. Mochizuki added a personal arc about Jae's relationship with his late father, inspired by his own memories of driving with his father and his experience raising two daughters. His ten-year-old daughter voiced young Jae. Toyota's Multicultural and Brand Marketing Director Sean Mahase said the goal was to connect human emotion with technology rather than focus solely on brand promotion. The series has generated over 300 million impressions since its first episode debuted last year, driving double-digit lifts in brand perception among Gen Z and multicultural audiences, according to Toyota. The film premiered at toyota.com/grip.
The "GRIP" series was originally created by marketing agency Intertrend alongside executive producer Frank Mele. Toyota describes the series as a "high-octane anime adventure that combines heart-pening action and a battle between the human spirit and computer control." Episode four is the finale, and Mochizuki was given creative freedom to write his own story. He chose to focus on the relationship between Jae and his late father, drawing from his own life: a road trip from Los Angeles to the Grand Canyon with his father, and now raising two young daughters in Los Angeles. Mochizuki's ten-year-old daughter voiced young Jae in a recording session he called one of his career highlights. Toyota's Sean Mahase stated the short is not meant as an indictment of progress but a reminder to keep a human element at the core of design. Matthew Choy of Intertrend called the finale "a cinematic statement about humanity and technology." The automaker reported the campaign has driven double-digit lifts in brand perception among Gen Z and multicultural audiences since the first episode debuted last year.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.