Toyota Tsusho Metals Resources Unit Adopts Notion CRM Agent System
The pilot shows a trading department trying to convert individual experience in rare metals and negotiation into shared organizational data before staff transfers drain it.
Reporting from 1 source: ASCII.jp.
Toyota Tsusho's Metals Resources Department has run a pilot introduction of a Notion CRM Agent System, with Modelist Inc. supporting the design and implementation. The system structures daily business context such as emails, chats, and documents on Notion CRM so it can serve as AI input, and it supports personalized agents for internal experts, external experts, and general work support.
The Metals Resources Department works on rare metals and critical minerals used in electric vehicles, semiconductors, and other products. Securing those resources relies on long-term judgment and experience with mines, reserves, price swings, and negotiation history.
After a spring 2025 restructuring expanded the department, passing knowledge held by individuals to the organization became a major theme amid transfers of experienced personnel. The Notion CRM Agent System is intended to treat that knowledge as a reusable organizational asset rather than something kept in individual memory or separate files.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.