Tsunan Sake Brewery Adds Table Rice Sake Experience To Metaverse Space
A brewery betting on table rice sake as a category is buying explanation rather than advertising, putting a milling simulator and a bilingual panel set in front of overseas drinkers who have no reason to know what sakamai is.
Reporting from 1 source: PANORA.
Tsunan Sake Brewery released new content on October 8, 2026 inside its Lunar Brewery metaverse space, built to explain sake brewed from table rice rather than sake-brewing rice. Visitors enter from a PC or smartphone browser with no app, at no charge, and find six concept panels, six explanation pages with a rice milling simulator, falling snow, and a stamp rally. The space runs on the metatell web metaverse and switches between Japanese and English. The brewery positions junmai daiginjo GO GRANDCLASS Uonuma Koshihikari Edition as its table rice sake.
The milling simulator is the substance here. Drag a slider from 100 percent down to 35 percent and the cross-sections of sake rice and table rice shrink side by side, so the white core at the center stays visibly larger in sake rice and stays small in table rice. Below 70, 60, and 50 percent the display notes that those thresholds match the milling requirements for honjozo, ginjo, and daiginjo. That is the argument for the whole project: table rice has a small core, and making premium sake from it means working against that.
- Concept exhibit: Six panels in a semicircle, opening with Brewing Uonuma Koshihikari
- Explanation panels and rice milling simulator: Six pages reached from the What is Table Rice Sake button
- Snow effects: Snow falls continuously to represent Tsunan Town's snowfall
- Snow, water, rice, and sake stamp rally: Signposts switch language along with the panels
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.