TVS REGZA Fills Out RGB Mini LED Lineup With Standard ZX3S Series
The ZX3S is a strategic model to accelerate adoption of RGB Mini LED technology by offering it at a more accessible price point, sacrificing the signature TimeShift Machine for faster market entry.
Reporting from 1 source: ASCII.jp.
TVS REGZA announced the ZX3S series, a standard model in its RGB Mini LED TV lineup, completing three series with 10 models total. The ZX3S omits the TimeShift Machine feature to reduce development time and cost, aiming to bring RGB Mini LED to a wider audience. It uses the same Regza Engine ZRα as higher-end models but with lower peak brightness, fewer backlight zones, and a simpler sound system.
The ZX3S series covers five screen sizes from 55 to 100 inches, with retail prices ranging from about 352,000 yen to 1.1 million yen. It shares the Regza Engine ZRα image processor with the flagship ZX1S and high-end ZX2S, but cuts costs by reducing peak brightness, backlight zone count, and audio hardware. Vice President Yasuhiro Ishibashi said the company chose to omit the TimeShift Machine recording feature because integrating it would have delayed the launch. The ZX3S is meant to popularize RGB Mini LED, which TVS REGZA claims offers about 115% wider color gamut than conventional LED backlights.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.