Twin and Triplet Support App 'moms' Wins Kids Design Award
The award recognizes an app whose users take part in its development and operation, a structure the company credits with surfacing the isolation and information gaps specific to raising multiples.
Reporting from 1 source: ASCII.jp.
pono Co., Ltd. said its app 'moms,' built for families raising twins and triplets, won in the Childbirth and Child-Rearing Support category of the 20th Kids Design Award. It is the first time the app has received the award. The app offers a community function, a Multiples SOS service linking to municipal consultation counters, and a shop. Since pre-release on March 5, 2025, it has been used in 20 countries, with 10,398 downloads as of August 24, 2026.
Families raising twins or triplets face burdens single-child parenting does not: caring for two or three crying babies at once, frequent feedings and diaper changes, and scheduling hospital visits and vaccinations. Few people around them share the experience, so many raise children while feeling isolated and unsure who to consult.
pono built 'moms' as a place where users are involved in development and operation, and the company says the issues and solutions that became visible through that involvement led to the award. The Kids Design Award was established in 2007 by the nonprofit Kids Design Association; this year is its 20th edition.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.