uFit and Nijisanji Set Three-Night Collab With Usami Rito, Kitami Yusei and Fura Kanato
The campaign ties a sports care brand to three Nijisanji livers whose established personae revolve around muscle and fitness, and spreads the tie-in across three different product lines instead of one.
Reporting from 1 source: PANORA.
Sports care brand uFit, run by MAKERS, will hold a three-night collaboration with the Nijisanji VTuber project from September 17 to 19. Usami Rito opens with a 3D body-movement stream, Kitami Yusei follows with a talk stream while drinking uFit complete nutrition food, and Fura Kanato closes with a puzzle-solving stream. Each night pairs one liver with a different uFit product.
The three streams are split by product, not by a single shared theme. Usami Rito takes the magnetic necklace on September 17, moving his 3D model through stretching and other exercise. Kitami Yusei handles the complete nutrition food on September 18, answering viewer concerns while drinking it. Fura Kanato closes on September 19 with the Soy Protein and a puzzle-solving segment, described as the mental test that completes the campaign's running "uFit power" idea. Each night airs on the liver's own YouTube channel, and uFit hosts a campaign page for the run.
- September 17: Usami Rito x magnetic necklace: 3D body-movement and stretching stream
- September 18: Kitami Yusei x complete nutrition food: viewer advice stream while drinking the product
- September 19: Fura Kanato x uFit Soy Protein: puzzle-solving stream
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.