United Arrows and Kiddy Land Team Up for Character Goods Collaboration
The project pairs a Harajuku character retailer with a fashion select shop to sell character goods as adult apparel rather than children's merchandise.
Reporting from 1 source: Anime Anime.
United Arrows and Kiddy Land have launched a joint project called KIDDY LAND | UNITED ARROWS, timed to Kiddy Land's 80th anniversary in 2026. The lineup covers apparel, goods, and styled mascots for Hello Kitty, My Melody, Miffy, and Rilakkuma. Hello Kitty and My Melody reservations opened September 17, with a release set for October 9. Miffy and Rilakkuma items are scheduled for December 2026.
The collaboration covers four characters across separate lineups. Hello Kitty and My Melody items for women include shirts, bags, caps, socks, and umbrellas, while the men's side runs knitwear, Belgian loafers, folding fans, and a bag based on the United Arrows leather shopper. Charms and pouches use that shopper as their design source.
Kiddy Land's Style Up Mascot Hello Kitty and My Melody get original costumes built from items United Arrows actually sells. Miffy mascots wear outfits drawn from the brand's ceremony style, alongside pouches and men's knitwear. Rilakkuma items are designed to fit everyday wear.
- Hello Kitty and My Melody: Reservations start September 17, 2026; release October 9, 2026
- Miffy: Scheduled for December 2026
- Rilakkuma: Scheduled for December 2026
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.