Used iPhone Orders Surge 208% After Apple Price Revision, Nicosuma Says
The data shows that Apple's price revision directly drove a sharp increase in used iPhone demand, reinforcing the used market's role as a price-sensitive alternative for consumers.
Reporting from 1 source: ASCII.jp.
Belong Inc. reported that orders on its used smartphone service Nicosuma surged more than double after Apple revised iPhone prices on July 18. Compared to the previous week, orders rose 208%; compared to the prior day, 227%. A Nicosuma representative said the price revision pushed customers comparing new and used devices to make a purchase. The company expects the used market to continue expanding in the mid-to-long term.
The surge was measured as of 12:00 on July 18, the same day Apple implemented the price revision. Nicosuma, operated by Itochu Group subsidiary Belong, said the revision became the decisive factor for customers weighing new versus used options. The company anticipates short-term fluctuations but sees long-term growth in the secondary market.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.