uyet Releases Second Machi Supa Project Performance Report on Hokota City VTuber Promotion
The report gives local governments a data-backed case study of VTuber promotion in Hokota City, supporting the project's expansion across eight municipalities since December 2023.
Reporting from 1 source: PANORA.
uyet published the second installment of its performance report on the VTuber-based regional revitalization initiative Machi Supa Project, covering activities in Hokota City, Ibaraki Prefecture. The report details content, results, and interviews with talent, local businesses, and officials, and is available to local government officials via the project website.
The second performance report from uyet's Machi Supa Project focuses on Hokota City, Ibaraki Prefecture, where the company has run VTuber-based city promotion. The materials summarize the initiatives carried out there and their measured effects, drawing on interviews with the appearing talent, local businesses, and the local government officials in charge.
uyet positions the report as a resource for local governments weighing VTuber promotion, those already using it and seeking stronger results, and those aiming to build connections with Generation Z. The project, which began in December 2023, has worked with eight local governments across Japan, including Hachimantai City, Niimi City, Kitakata City, Tamana City, Tarui Town, Tsurui Village, and Kawaguchi City.
The materials are downloadable from the Machi Supa Project official website, with distribution limited to local government officials.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.