V-Cas Launches Tournament-Style Promotion Package For Corporate Clients
Tournament-style VTuber events have mostly been run by major agencies and game publishers, and a casting service selling the format as a one-stop corporate package extends the format to a wider pool of streamers.
Reporting from 1 source: PANORA.
iBraid, a Mirrativ group company, has launched a corporate package for its VTuber casting service V-Cas called Tournament-Style Promotion. V-Cas plans and operates the tournament, casts participating VTubers along with MCs and commentators, and handles the live stream on an official YouTube channel. The first offering is the V-Cas Mahjong Cup, an online Mahjong Soul tournament with 16 VTubers, streamed on Saturday, September 12, 2026 from 13:00.
V-Cas already runs casting for VTuber promotions, and the new package adds the production around it: rule design, tournament format, MC and commentator assignments, and the official stream itself. The company frames the gap plainly. Campaign-style events where streamers compete on a ranking are common, while tournaments that gather contestants in one place have mostly come from major VTuber agencies and official game titles. V-Cas says it will propose formats for titles without competitive elements too, using score attacks or time attacks. The first client-facing run is a mahjong tournament on Yostar's Mahjong Soul, with 16 VTubers and a stream on the V-Cas channel.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.