Video Research Forum 2026 Set for October 7 With TV Asahi, Dentsu, Hakuhodo Execs
The forum shifts from discussing 'Next STANDARD' to presenting concrete paths for its implementation, with top executives from three major industry players on stage.
Reporting from 1 source: GameBusiness.jp.
Video Research will hold its business forum 'Video Research Forum 2026' on October 7, 2026, at Tokyo Midtown Hall with online streaming. The theme is 'Next STANDARD in Action,' evolving from last year's 'Together for Next STANDARD.' The special session features presidents from TV Asahi, Dentsu, and Hakuhodo. Participation is free with advance registration.
Video Research announced the forum on August 8, positioning it as a move from discussion to practice. Last year's event, themed 'Together for Next STANDARD,' explored the next era's common sense and standards in advertising and media. Roughly ten months later, the company sees those guidelines spreading as concrete actions in business settings.
The special session will bring together Shin Nishi of TV Asahi, Chisato Matsumoto of Dentsu, and Kenji Nakura of Hakuhodo, with Video Research's Ryokei Kizuka as navigator. Sessions will cover broadcasting, distribution, advertising, and content. Registration opens in early September on the special website.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.