Virtual Market 2026 Summer Draws Over 1.54 Million Visitors, Most Ever
The report shows corporate booth experiences at Vket drive brand favorability and purchase intent, with Fujikyu Railway's first-time exhibition drawing 10,000 Discord registrations in 16 days.
Reporting from 1 source: PANORA.
HIKKY released the official report for Virtual Market 2026 Summer, its 16th edition held July 11 to 26, 2026. The event drew over 1.54 million total visitors, the highest ever. First-time attendees made up 24.1%, and 93.3% said they want to participate next time. The survey also found 84.9% of booth visitors had improved impressions of companies and 96.2% would choose products from companies they experienced.
The 16th Virtual Market ran for 16 days in July and pulled in more than 1.54 million visitors, a record for the metaverse event. Organizer HIKKY's visitor survey put first-time attendance at 24.1%, a sign that new users keep arriving as VRChat grows.
Corporate booths were the focus of the report. Asked which way of learning about companies they liked most, 72.6% of visitors picked freely experiencing booths at Vket, far ahead of video ads at 12% and TV commercials at 5.5%. After those experiences, 84.9% said their impression of the company improved and 96.2% said they would pick that company's products when options were similar.
First-time exhibitor Fujikyu Railway launched the FUJIQ VIRTUAL PLAZA community and saw Discord participation pass 10,000 within about two weeks, plus about 10,000 new registrations to its official reservation service.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.