VIVANT Season 2 Teams With Kamakura's Hato Sabure for Limited-Edition Cans
The collaboration extends VIVANT's merchandising push into a beloved regional snack brand, with packaging that nods to the show's plot and characters, and it sold out quickly on its first day.
Reporting from 1 source: Magmix.
TBS drama VIVANT has collaborated with Kamakura confectioner Toshimaya on Hato Sabure cookies in collectible tins. Two versions, Ver.N and Ver.F, feature the show's characters alongside the brand's signature dove mascot. The tins are available at Toshimaya stores, the TBS Store Tokyo Station, and online for 1,944 yen each.
The collaboration was announced suddenly on August 14 via Toshimaya's official Instagram, which posted images of the two tins. The packaging shows VIVANT's protagonist Nogin Yusuke in his normal (N) and fierce alternate (F) personalities, while the dove mascots appear dressed as members of the secret intelligence unit, a public security officer, the heroine's white coat, and the outfit of the Barka man Doram.
The back of each tin carries the mark of the terrorist organization Tent, created by Nogin's father Nogon Beki. Toshimaya said the idea came from TBS, which wanted a familiar Japanese snack with a dove motif for a scene where a character introduces Japanese sweets to a foreign girl. Fans noted that Hato Sabure appeared in episode 11 as an offering at a character's memorial portrait.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.