VTuber Collab Bath Tokens Launch in Toyama Village
The project ties VTuber fandom to regional public facility use through NFTs, a model Alyawmu first applied to furusato tax donation return gifts across 26 municipalities.
Key Facts
- Alyawmu Inc. began selling "Oshi Yu-fuda" on its TOKKEN NFT platform on Wednesday, August 26.
- Each set costs 4,980 yen including tax and includes an electronic bath ticket for Funahashi Kaikan "Satsuki no Yu," a digital bath token NFT, and a purchaser-only digital voice message.
- The bath ticket has no expiration date, and digital content production takes one to two months from purchase.
- The first collaboration VTubers are Mayudama Zakuro and Yuraku Meguri, with new collaborations planned each month.
- The digital bath token can be transferred, and the recipient can use the bath ticket if it has not been used.
Reporting from 2 sources: ASCII.jp, PANORA.
Alyawmu Inc. began selling the VTuber collaboration product "Oshi Yu-fuda" on its TOKKEN NFT platform on Wednesday, August 26. The product is offered by Funahashi Village in Toyama Prefecture, Japan's smallest village by area. Each set costs 4,980 yen including tax and includes an electronic bath ticket for the Funahashi Kaikan "Satsuki no Yu" public bath, a digital bath token NFT with an original design per VTuber, and a purchaser-only digital voice message. The bath ticket has no expiration date, allowing buyers to receive the digital content immediately and use the ticket when they eventually visit the village. A portion of sales is returned to support the VTubers' activities, which in turn supports the village's public facilities. The first collaboration VTubers are Mayudama Zakuro, an independent Toyama-based VTuber active in ghost stories, horror games, and ASMR, and Yuraku Meguri, a "virtual bathhouse attendant" who holds hot spring qualifications and visits onsens about 250 days a year. More VTubers will be added sequentially, with new collaborations planned each month. Digital content is delivered via the TOKKEN chat function, with production taking one to two months.
The set is sold with no upper limit on stock, and the digital bath token can be transferred to another person. If the bath ticket has not been used, the recipient can also use it, though used tickets cannot be reused after transfer. The limited digital content is delivered only to the purchaser.
Alyawmu's TOKKEN platform uses NFTs to sell regional resources as "special rights and experiences." In July 2025, the company began work with Funahashi Village, Kotohira Town in Kagawa Prefecture, and Mukawa Town in Hokkaido to commercialize region-specific value. Earlier projects include multi-year delivery of new rice, a presentation right to the mayor, and an experience right at the former Kanpira Grand Kabuki Stage, an Important Cultural Property.
Funahashi Village is centered around Toyama Chihou Railway's Etchu-Funahashi Station and has recently worked on building a related population using NFTs. Alyawmu, a Sapporo-based startup founded November 18, 2020, says its Furusato Tax NFT has provided digital art and exchange tickets in 26 municipalities. The company name means "today" in Arabic.
- Mayudama Zakuro: Independent Toyama-based VTuber active in ghost stories, horror games, and ASMR.
- Yuraku Meguri: "Virtual bathhouse attendant" holding hot spring qualifications, visiting onsens about 250 days a year.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.