VTuber Regional Revitalization Project 'Machi Supa Cha' Releases Performance Report
The report provides the first documented evidence of measurable outcomes from a multi-year VTuber-based regional promotion strategy, offering a data-driven model for other local governments considering similar digital outreach to younger demographics.
Reporting from 3 sources: ASCII.jp, MoguLive, PANORA.
On June 25, 2026, uyet Co., Ltd. released a performance report on its VTuber-based city promotion initiative, the Machi Supa Cha Project. The first installment covers activities and results in Niimi City, Okayama Prefecture. The report includes data on the project's effects, success factors, and interviews with participating VTubers, fans, and local government officials. The Machi Supa Cha Project launched in December 2023 and has since been implemented in eight municipalities across Japan, including Hachimantai City, Hokota City, Kitakata City, Tamana City, Tarui Town, Tsurui Village, and Kawaguchi City. The project targets VTuber fans primarily in their teens to thirties, using manga and video content to promote regional charm and encourage hometown tax donations. The report is available for download from the project's official website, but distribution is limited to local government officials. uyet plans to release additional installments covering other participating municipalities. The company operates the project with cooperation from Future Link Network Co., Ltd.
uyet Co., Ltd., an IP content trading company focused on VTubers, published the performance report on June 25, 2026. The document is the first of several planned installments, each covering a different municipality that has participated in the Machi Supa Cha Project since its December 2023 launch. The project has worked with eight local governments: Hachimantai City (Iwate), Niimi City (Okayama), Hokota City (Ibaraki), Kitakata City (Fukushima), Tamana City (Kumamoto), Tarui Town (Gifu), Tsurui Village (Hokkaido), and Kawaguchi City (Saitama). The report for Niimi City includes data on the project's impact, key success factors for VTuber-based promotion, and interviews with the talents, fans, and municipal officials. The report is not publicly available; it is distributed only to local government officials upon request through the project's official website. uyet stated that the goal is to help municipalities understand the effectiveness of VTuber utilization and apply those lessons to future regional revitalization efforts. The project aims to connect VTuber fans with potential second or third hometowns, using manga and video content to convey local appeal and encourage hometown tax donations.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.