Vtubers Return to Okayama's Niimi City for Second Tourism Push
The project expands a proven template for using VTuber fandom to drive real-world tourism and migration in rural Japan, now in its second year in Niimi City.
Key Facts
- FLN Future Link Network and uyet are running a second VTuber city promotion project in Niimi City, Okayama Prefecture, from July 1 to October 2026.
- The project includes a bus tour with VTubers displayed on monitors acting as real-time guides, a collaboration with Okayama Prefecture Kyosei High School, and a business experience event.
- The project is part of the Machi Supacha Project, which has been implemented in eight municipalities to attract young visitors and build a 'related population' through regional content.
- Okayama Prefecture Kyosei High School established Japan's first e-sports club, and details of the collaboration are being adjusted.
- Applications for the bus tour begin in July.
Reporting from 2 sources: MoguLive, PANORA.
FLN Future Link Network and uyet are running a second VTuber city promotion project in Niimi City, Okayama Prefecture, from July 1 to October 2026. The project includes a bus tour with VTuber guides, a collaboration with Okayama Prefecture Kyosei High School, and a business experience event. It is part of the Machi Supacha Project, which has been implemented in eight municipalities to attract young visitors and build a 'related population' through regional content.
FLN Future Link Network and uyet are running a second VTuber city promotion project in Niimi City, Okayama Prefecture, from July 1 to October 2026. The project includes a bus tour with VTuber guides, a collaboration with Okayama Prefecture Kyosei High School, and a business experience event. It is part of the Machi Supacha Project, which has been implemented in eight municipalities to attract young visitors and build a 'related population' through regional content.
- Bus Tour Project Featuring VTubers: VTubers displayed on monitors inside the bus act as real-time guides introducing Niimi City's tourist spots and specialty products; applications begin in July.
- Collaboration Project with Okayama Prefecture Kyosei High School: The high school established Japan's first e-sports club; details are being adjusted.
- Business Experience Event: Held in cooperation with local businesses; details are being adjusted.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.