VTubers To Work As One-Day Booksellers At Kinokuniya Shinjuku
The event turns VTuber audience pull into bookstore foot traffic and online orders, pairing a month-long fair with three days of in-store programs that the web store and YouTube streams extend beyond the Shinjuku floor.
Reporting from 1 source: MoguLive.
GAMABOOKS will run Jipage, a book event themed on VTubers and bookstores, at Kinokuniya Shinjuku Main Store. A book selection fair chosen by VTubers runs November 2 to 30, with the web store also serving as a venue. Over November 13 to 15, VTubers act as one-day booksellers across a night shopping tour, a theme-based book hunt, and a relay stream, with reservations opening October 17.
The store's second-floor BOOKSALON is the physical base, and Kinokuniya Web Store is listed as a venue, so the fair runs on both sides of the counter. The three event days split by format. November 13 is a tour after closing, November 14 has attendees hunt the sales floor for books matching themes posed by the one-day booksellers, and November 15 is a free YouTube relay in which VTubers assigned to each floor introduce their sections. Reservations open on the special site on October 17 at 9:00 PM.
- Yoru to Sho. (Night and Books): November 13 shopping tour after closing with Shikishima Tetora, Ukyo no Daibu Masamoto, and Morohoshi Meguru
- Toi to Sho. (Questions and Books): November 14 theme-based book search with Sato Holmes, Kirako, Hoshimi Madoka, Meiro, Alpina, and Morohoshi Meguru
- Sekai Hon'ya Meguri (World Bookstore Tour): November 15 free YouTube relay with Shomiyo Gakuto, Kosho Yashiki Koruno, Gomomo, Nagano Ryo, SPRIX Gakuen, Morohoshi Meguru, and Toka Fuyu
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.