WannaBe's TRAME Platform Launches New Fashion Brand OWNMORE
OWNMORE is the latest brand to come out of TRAME, WannaBe's co-creation platform where a professional D2C team supports directors in building brands that express an "ideal self" rather than just selling clothes.
Reporting from 1 source: ASCII.jp.
WannaBe Inc. launched OWNMORE, a new in-house ladies' apparel brand, through its fashion brand platform TRAME on August 30, 2026. The brand proposes feminine styles with a handsome essence, combining delicate lace, flowing tulle, and glitter with a certain decisiveness. The name blends "one more" and "own." Director Hiroshi, who previously directed the brand NOTRE emor, leads OWNMORE.
The new brand arrives with a stated philosophy: keep what you love, as you love it. OWNMORE, a portmanteau of "one more" and "own," is built around feminine details like lace, tulle, and glitter, but with a core of decisiveness rather than pure sweetness.
Director Hiroshi, who previously led the brand NOTRE emor, said the new label is about not giving up on the feeling of excitement and choosing with one's own sensibility. He described the goal as delivering "memorable experiences" more than selling clothes.
TRAME, which means "weft thread" in French, is the platform behind the launch. WannaBe's D2C team supports brand directors from launch to growth, framing each brand as a creator's life story woven into the lives of fans.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.