Monday, 12 October 2026
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Xbox US Hardware Sales Hit Record Low Pace As PlayStation Slumps To 13-Year Low

Consoles are now selling in smaller numbers at higher prices, which puts the market's near-term recovery on a single November release and on component supply rather than on either platform's own momentum.

Reporting from 1 source: Game Spark.

Xbox US Hardware Sales Hit Record Low Pace As PlayStation Slumps To 13-Year Low

Circana data posted by Mat Piscatella show US Xbox hardware unit sales down 33% year-on-year for January through August 2026, the lowest pace recorded, while PlayStation units fell 25% to their lowest level since 2013. Average selling prices reached record highs of $529 for Xbox and $597 for PlayStation. Piscatella says a major November title may ease the decline, depending on inventory.

Both figures come from Circana's US Retail Tracking Service, covering January through August 2026. Prices moved the other way: the average US Xbox console sold for $529, up 26% year-on-year, and the average PlayStation for $597, up 20%, both record highs. Component costs and console price increases are the stated pressure. Piscatella's own caveat is inventory, not demand: a major November title, which he suggests is likely Grand Theft Auto VI, may ease the decline only if units are on shelves. Take-Two's CEO has restated the game's November 19 release date.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Grand Theft Auto VI

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Sources