Zozotown Launches Lottery and Made-to-Order Sales for Toy Story Collection
The collection ties a major e-commerce platform's exclusive merchandise directly to a theatrical release, using scarcity and vintage-style fabric to drive demand.
Reporting from 1 source: Inside.
ZOZOTOWN is holding lottery and made-to-order sales for its exclusive Toy Story collection, timed to the July 3 release of Toy Story 5. The lineup includes limited-edition T-shirts with character art, rough sketch designs, and a storage box. Lottery applications and orders are open until August 3.
The collection includes four T-shirt designs limited to 555 pieces each, sold via lottery, and four rough sketch T-shirts available for made-to-order purchase. The shirts use a hybrid heritage fabric meant to replicate the texture of 1980s American T-shirts. Lottery results will be emailed around August 5, with shipping scheduled for mid-September to mid-October 2026.
A social media campaign offers a chance to win a Toy Story 5 Storage Box for three winners who follow ZOZOTOWN's X account and repost a specific post. Separately, ZOZOTOWN has introduced a ZOZOCARD with a Disney design featuring Toy Story characters, with a campaign giving new members and card users Toy Story-themed goods.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.