ZOZOTOWN Launches Toy Story Collection With Lottery T-Shirts
The collection uses a lottery system for limited-edition shirts, a sales method that creates scarcity ahead of the film's release rather than offering open pre-orders.
Reporting from 2 sources: Inside, Anime Anime.
ZOZOTOWN will release a ZOZOTOWN-exclusive "TOY STORY" COLLECTION starting June 29 at 12:00 JST, featuring T-shirts and a storage box tied to the upcoming film "Toy Story 5." The collection includes four types of lottery-sale T-shirts, each limited to 555 pieces, printed with art that gathers characters from the new film. Two of those shirts are the "Big Gathering T-Shirt" and the "Tech Trio Design T-Shirt," both priced at 5,555 yen. A "Storage Box" costs 2,420 yen. Separately, four made-to-order "Rough Sketch T-Shirts" depict Woody, Buzz Lightyear, Jessie, and character pairs with phrases evoking their personalities, priced at 5,720 yen each. A "Peek-a-Boo T-Shirt" is also available for 4,400 yen. The shirts use a hybrid heritage fabric meant to reproduce the rough texture of 1980s American T-shirts. The lottery application and order period runs until August 3 at 12:00 JST, with lottery results emailed around August 5. Shipping is scheduled from mid-September to mid-October 2026. A social media campaign will give away three "Storage Boxes" to winners who follow ZOZOTOWN's X account and repost a specific post. The collection commemorates the July 3 theatrical release of "Toy Story 5," the first film in the series in seven years.
The collection also ties into a ZOZOCARD promotion. A ZOZOCARD with a JCB brand-limited "ZOZOCARD (Disney Design)" has been introduced, featuring Toy Story characters peeking out from a box. New members and those who use ZOZOTOWN can receive Toy Story design goods.
The lottery system applies to two shirts: the "Big Gathering T-Shirt" and the "Tech Trio Design T-Shirt," each 5,555 yen and limited to 555 pieces. The made-to-order "Rough Sketch T-Shirts" come in four versions at 5,720 yen each:
- "Woody and Slinky" ver.
- "Buzz and Rex" ver.
- "Jessie" ver.
- "Buzz Lightyear" ver.
The shirts use a hybrid heritage fabric meant to reproduce the rough texture of 1980s American T-shirts, giving them a vintage feel. The "Peek-a-Boo T-Shirt" is 4,400 yen. The "Storage Box" is 2,420 yen.
The lottery application and order period runs from June 29 at 12:00 JST to August 3 at 12:00 JST. Lottery results are emailed around August 5. Shipping is scheduled from mid-September to mid-October 2026. There is a possibility of additional sales after the order period ends. The special page will be published at the time of release.
The social media campaign gives away three "Storage Boxes" to winners who follow ZOZOTOWN's X account and repost a specific post made at 18:00 on June 29.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.