7-Eleven Sues Nike Over Air Max 95 Colorway Ahead of July 11 Release
The lawsuit targets a sneaker release timed to 7-Eleven's biggest promotional day, arguing the colorway is designed to confuse consumers into thinking it is an official collaboration.
Reporting from 1 sources: KAI-YOU.
7-Eleven has filed a trademark infringement lawsuit against Nike over the upcoming Air Max 95 "Convini Pack" colorway, which the convenience store chain says copies its orange, green, and red stripe. The sneaker is set to release on July 11, which is also 7-Eleven Day. 7-Eleven is seeking an injunction, recall, damages, and profit disgorgement.
7-Eleven filed a trademark infringement lawsuit against Nike in U.S. federal court over the upcoming Air Max 95 "Convini Pack" colorway, according to reports from Reuters and others. The convenience store chain claims the orange, green, and red stripe on the sneaker closely resembles its own three-color trademark used in store signs, advertisements, and products. 7-Eleven argues consumers may mistakenly believe the shoe is an official collaboration or sponsored product.
The Air Max 95 is scheduled for release on July 11, which is also 7-Eleven Day, the company's annual promotional event. 7-Eleven told Reuters it had to act quickly because the release was imminent just before its important anniversary. The company is seeking an injunction against sale, a recall, damages, and the return of profits Nike obtained from the shoe.
In Japan, sneaker shop atmos has announced a lottery sale for the pack, which includes two colorways: one with a white base accented with orange, green, and red, and another with a blue and white base accented with red. Overseas media have described the former as reminiscent of 7-Eleven and the latter of Lawson.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.