ADERERROR Taps Byeon Woo-seok for 2026 Holiday Campaign and New Sow Lineup
ADERERROR announced campaign visuals for the 2026 holiday season featuring brand ambassador and actor Byeon Woo-seok. The first installment is "New Sow," a lineup that reworks the brand's stitching artwork "Sow" into hooded zip-ups, sweatshirts, denim, scarves and beanies.
1 source 54m ago
Reporting from 1 source: ASCII.jp.
Why it matters
ADERERROR is treating its Sow graphic as the brand's main visual language across products and physical store design, and the Byeon Woo-seok holiday campaign is the first installment of that rollout rather than a one-off celebrity tie-in.
Key Facts
- ADERERROR announced 2026 holiday campaign visuals featuring brand ambassador and actor Byeon Woo-seok.
- The first installment, New Sow, reinterprets ADERERROR's stitching artwork Sow.
- New Sow includes hooded zip-ups, sweatshirts, denim, scarves and beanies.
- Scarves and beanies use needle punching, and apparel uses cording embroidery.
- The collection releases on the ADERERROR official online store on Thursday, November 5, and at directly operated stores from Friday, November 6.
Scarves and beanies use needle punching; apparel uses cording embroidery. The collection releases in advance on the ADERERROR official online store on Thursday, November 5, then at directly operated stores from Friday, November 6.
"Sow" began as a graphic about the act of sowing seeds, drawn from the span between planting and fruit. ADERERROR reads the seed as a meeting point of possibility, time, change, vitality and inheritance, and has already carried the stitching motif into the spatial design of its physical stores.
The New Sow lineup applies two production techniques to that motif: needle punching on scarves and beanies, building volume by repeatedly intertwining fibers, and cording embroidery on apparel, turning lines inspired by sowing into structural three-dimensionality. ADERERROR says the collection expresses the passage and accumulation of time through precise embroidery. The campaign backdrop uses craft-oriented objects that reinterpret the seed motif.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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