Aeon Mall VTuber Shizuma Rei Joins Waseda Festival Booth
VTuber Shizuma Rei, whose videos analyze stores inside Aeon Malls across Japan, will appear at Waseda University's Waseda Festival 2026 in a collaboration booth with the Waseda University Shopping Mall Research Society.
1 source 6h ago
Reporting from 1 source: KAI-YOU.
Why it matters
A niche VTuber built on mall store data is being folded into a university circle's research program, with a workshop that asks visitors to design a mall rather than just watch her analyze one.
Key Facts
- Shizuma Rei appears at Waseda Festival 2026 on Saturday, November 7 and Sunday, November 8.
- The collaboration booth with the Waseda University Shopping Mall Research Society is at Building 11, Room 802, on the Waseda Campus.
- Shizuma Rei's YouTube channel has 162,000 subscribers and focuses on analyzing stores inside Aeon Malls across Japan.
- From June to August, Shizuma Rei ran a campaign with Aeon Mall and Kajuu Kobo Karin at 85 stores inside Aeon Malls nationwide.
- The Waseda University Shopping Mall Research Society was founded in 2024 and advocates a "Shopping Mall of Knowledge."
The booth runs Saturday, November 7 and Sunday, November 8 at Building 11, Room 802, on the Waseda Campus, with goods sales, a workshop to create the "ideal mall," exclusive videos, a Q&A corner, and a life-size panel.
The Waseda University Shopping Mall Research Society was founded in 2024 and works under the phrase "Shopping Mall of Knowledge," spanning commerce, geography, transportation, cities, food, and apparel. Its past output includes a "1st Period Map" of stations and malls reachable by 8:50 a.m., when Waseda's first period starts. The booth puts Shizuma Rei's mall reading next to that student research. Her example creations for the "ideal mall" workshop will be exhibited on site, and visitors can aim for a mall she would likely introduce in a video. Access to the booth is at Building 11, Room 802.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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