Aina the End and Sister REiKA Star in Pokémon GO 10th Anniversary Commercials
The commercials use music and outdoor imagery to reinforce Pokémon GO's core appeal of exploring the real world, tying the 10th anniversary celebration to the personal story of Aina and her sister.
Key Facts
- The three commercial versions are titled 'Fooh!', 'Getcha NOW♡', and 'We're the Best!'.
- The commercials began nationwide broadcast on July 10, 2026.
- Aina the End's sister REiKA appears in her first commercial in this campaign.
- Aina the End performed scat-style original songs for the commercials.
- Pokémon GO launched in July 2016 and is celebrating its 10th anniversary in 2026.
Reporting from 2 sources: GAME Watch (Impress), Anime Anime.
Niantic and The Pokémon Company launched a new TV commercial campaign for Pokémon GO on July 10, 2026, to celebrate the game's 10th anniversary. The campaign, titled 'Sing like GO♪', consists of three commercials starring singer-songwriter Aina the End. Each commercial features a different scat-style original song performed by Aina, capturing the feelings of going outside, catching Pokémon, and winning raid battles with friends. The three versions are 'Fooh!', 'Getcha NOW♡', and 'We're the Best!'. Aina's younger sister REiKA, a dancer and choreographer, makes her first commercial appearance in the campaign. A making-of video released on the same day includes a special interview with Aina, behind-the-scenes footage of the commercial shoot and song recording, and a surprise appearance by Pikachu on set. Aina commented that the game's encouragement to go outside is a highlight, and she described the rhythmic scat phrases as challenging but fun. Pokémon GO launched in July 2016 and has surpassed 10 billion cumulative downloads globally.
The three commercials in the 'Sing like GO♪' campaign each take a different setting. 'Fooh!' shows Aina stepping outside on a holiday morning, walking along a seaside path while feeling sunlight and wind. 'Getcha NOW♡' captures the surprise and joy of encountering and catching a Pokémon in a green area or by a riverbank. 'We're the Best!' depicts raid battles at a café and city park, celebrating teamwork and victory. Aina recorded the vocal tracks while imagining fine movements described in the lyrics, such as 'tappeta tappeta tapun', and said her favorite phrase was 'O-hi-sama mo ti-ru-ri te-tte' because the word 'ti-ru-ri' was new to her. The making-of video also shows the director using distinctive camera work, spinning around and shooting from low angles. Aina referred to REiKA as 'Sister Pokémon' in her own book, and REiKA, who has a background in jazz and hip-hop dance and has twice won the ICU cheerleading world championship, appeared as a backup dancer. Pikachu's surprise appearance on set left Aina momentarily startled but smiling.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 「ポケモンGO」新CMにアイナ・ジ・エンドさんが出演。スキャット風オリジナル楽曲でプレイの高揚感や心地よさを表現
- Anime Anime アイナ・ジ・エンドが『ポケモン GO』10週年の新CM「Sing like GO♪」で“外に出るワクワク”を歌う 妹REiKAと共演も！