The Pokémon Company is airing three new TV commercials for Pokémon GO's 10th anniversary, starring singer AiNA THE END. Each commercial features an original scat-style song and captures a different aspect of the game's experience: going outside, catching Pokémon, and connecting with friends. One commercial includes AiNA's sister REiKA. The campaign uses the tagline 'SING LIKE GO♪.'
Niantic and The Pokémon Company launched a new TV commercial campaign for Pokémon GO on July 10, 2026, to celebrate the game's 10th anniversary. The campaign, titled 'Sing like GO♪', consists of three commercials starring singer-songwriter Aina the End. Each commercial features a different scat-style original song performed by Aina, capturing the feelings of going outside, catching Pokémon, and winning raid battles with friends. The three versions are 'Fooh!', 'Getcha NOW♡', and 'We're the Best!'. Aina's younger sister REiKA, a dancer and choreographer, makes her first commercial appearance in the campaign. A making-of video released on the same day includes a special interview with Aina, behind-the-scenes footage of the commercial shoot and song recording, and a surprise appearance by Pikachu on set. Aina commented that the game's encouragement to go outside is a highlight, and she described the rhythmic scat phrases as challenging but fun. Pokémon GO launched in July 2016 and has surpassed 10 billion cumulative downloads globally.
The spinoff manga PARANORMASIGHT: File 25 - Reikan Shōjō Kurosuzu Mio no Kaigō will conclude with its second volume, shipping August 6. The series, by Hinase Momoyama, tells an original story set after the events of Square Enix's game PARANORMASIGHT: The Seven Mysteries of Honjo. The manga launched on Square Enix's Manga UP! platform in November 2025, with the first volume released in February 2026.