BabyTarth Fashion Jewelry Lands at NUBIAN on September 26
A charm brand popular with Greater China fashion buyers gets its Japanese retail entry through NUBIAN, priced as jewelry rather than accessories, which is how the brand argues charms should be bought.
Reporting from 1 source: ASCII.jp.
BabyTarth, a fashion jewelry brand drawing attention in Greater China, will hold limited sales starting Saturday, September 26, 2026 at NUBIAN TORANOMON THE GIFTS in Toranomon, Tokyo, and at NUBIAN stores nationwide and online. The lineup includes the Lollipop Candy Bag Charm at 27,000 yen plus tax and the Cupid Love Clip at 25,800 yen plus tax.
BabyTarth sells bag charms but prices and presents them as fashion jewelry, and that framing is the product. The Lollipop Candy Bag Charm costs 27,000 yen plus tax; the Cupid Love Clip, a stone-set clip, costs 25,800 yen plus tax and works as a bag charm, keyring, or necklace charm depending on the wearer.
The brand name draws on two references: "Baby" for an inner self, and Tarth, the island home of Brienne in Game of Thrones, described as a source of sapphires and marble.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.