New Balance's 990v7 to Appear at MEET YOUR ART FESTIVAL 2026
New Balance is putting the 990v7 in front of a festival audience before any global information release, and the no-photography rule keeps the model's first public appearance confined to the people who walk into the Tennozu venue.
Reporting from 1 source: ASCII.jp.
MEET YOUR ART FESTIVAL 2026 runs from Friday, October 9 to Monday, October 12, 2026 in Tokyo's Tennozu area. New Balance joins as Lead Partner, and the festival's NB EXHIBITION, titled "New Balance MADE IN U.S.A.," centers on the 990 series. The latest model, the 990v7, will be exhibited ahead of its global information release. Photography and video recording of that exhibit are prohibited for visitors and media.
The 990v7 will be on view inside the festival's NB EXHIBITION, which traces the 990 line and the culture scene around each generation. Work by artist GOO CHOKI PAR, music by Takefumi Ezaki, fragrance by Kan Izumi, and diagrams by a research collective sit alongside the shoes. October 11 is billed as "New Balance Day," with a running event, a talk session featuring athletes and artists, and live performances under the theme "ART & SPORTS." The exhibition is organized by the MEET YOUR ART FESTIVAL Executive Committee with the Tokyo Metropolitan Government.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.