Backrooms Film Stakes Out Akasaka with Real 3D Ad and Hidden Live Stream
The campaign extends the film's found-footage conceit into the real world, hiding the live stream link so viewers discover it on YouTube rather than being handed it.
Reporting from 1 source: Cinema Today.
A24's Backrooms, the feature debut of 21-year-old Kane Parsons, opened September 4. To promote it, a real 3D advertisement recreating the film's liminal space appeared in a vacant glass-walled room in Akasaka, staged by PINPIN STUDIO. Sightings posted on X drew over 88,000 likes. A YouTube Live surveillance stream runs until September 13, but the link is undisclosed; viewers are meant to find it themselves.
Parsons was 16 when he posted the YouTube short The Backrooms (Found Footage); he planned the feature at 17 and shot it at 19, with A24 attached. The Akasaka display, handled by PINPIN STUDIO, turns a glass-walled room into a 3D advertisement, and the eerie pile of furniture reuses junk items from the reuse market.
The surveillance stream is a listening live: the film's soundtrack plays, but the link is not published, and the distributor says viewers should discover it on YouTube. The ad runs September 1 to 13 at Shinyo Building 2F in Akasaka.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Cinema Today A24『バックルームズ』不穏なリアル3D広告が赤坂に出現 自分で探すYouTubeライブ配信も実施