Ryosuke Yamada Plays Two Roles In First Xross Stars TV Ad
The ad is built around Yamada crossing his own two careers, and the pack it sells puts LEO among 16 leader cards alongside Crazy Raccoon streamer Ras and VTuber Shibuya Hal, which is how Xross Stars markets itself as a place where agencies and genres intersect.
Key Facts
- The first terrestrial TV commercial for Xross Stars begins airing nationwide except in some regions from October 20, 2026.
- The 15-second commercial features Ryosuke Yamada as both the artist Yamada and the streamer LEO, marking their first co-starring appearance.
- Xross Stars Booster Pack Vol. 5 "Ignition Vortex" releases on October 30, 2026, at 475 yen for a pack of eight cards and 5,700 yen for a box of 12 packs.
- LEO joins Ignition Vortex as a leader card, one of 16 talents in that role including Crazy Raccoon streamer Ras and VTuber Shibuya Hal.
- Xross Stars is a joint business of Brave group and Crazy Raccoon, with Game & Co. director Atsutoshi Kubo as producer and Daichi Takano as chairman.
Reporting from 5 sources: GAME Watch (Impress), KAI-YOU, Brave group, Inside, and 1 more.
Game & Co. and Samurai Kobo will air the first terrestrial TV commercial for the trading card game Xross Stars from October 20, 2026, nationwide except in some regions. The 15-second spot is titled "[Xross Stars] Appearing as a card! LEO joins Cross" and features Ryosuke Yamada in two personas: the artist Yamada and the streamer LEO, who is affiliated with the professional gaming team Crazy Raccoon. The two appear together on screen for the first time. Yamada also took the stage as LEO at an announcement event on October 19. He said the costume was settled through discussion with his own input, and on seeing the finished card he said, "It's super cool! Maybe a little too cool." He described LEO as his off-duty state. The commercial will also go up on YouTube on October 20, and a making-of plus interview video is planned for later release. LEO joins Xross Stars as a leader card in Booster Pack Vol. 5 "Ignition Vortex," due October 30 at 475 yen per pack of eight cards or 5,700 yen per box of 12 packs.
The commercial's story opens with LEO and Ryosuke Yamada each appearing beside the Xross Stars logo, their two shadows crossing, before the two figures approach each other and stand with arms around each other's shoulders. The line "I'm joining too!" then brings LEO's leader card on screen. Behind the first through fourth packs spreading out, several silhouettes appear as LEO says more are coming.
Filming required both personas in the same space, with repeated adjustments to standing positions and movement. In the Ignition Vortex pack, LEO is one of 16 talents appearing as leader cards, a group that also includes Crazy Raccoon streamer Ras and VTuber Shibuya Hal. KAI-YOU adds that talents who appeared in earlier Xross Stars packs return as new cards, and that a rule was announced treating leader cards of the same person as the same card only when the card names match completely.
Xross Stars is a joint business of Brave group and Crazy Raccoon. Producer Atsutoshi Kubo, a director of Game & Co. and a former professional TCG player, leads production with chairman Daichi Takano, known as Ojiji. Shota Yasooka is lead game designer, with Sekappy as development partner.
Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 山田涼介さんがTCG「クロスタ」の新CMに出演！2つの姿を演じ分けて「LEO」と初共演
- KAI-YOU 山田涼介、もう一人の自分と“セルフ共演” TCG『Xross Stars』テレビCMに出演
- Brave group LEOさんと山田涼介さんの初共演となる地上波TVCMを放映開始。『Xross Stars』に、LEOさんがリーダーカードとして初参戦！
- Inside 山田涼介さんが、ストリーマー「LEO」としても出演！ 人気配信者が登場のTCG『Xross Stars』初の地上波TVCMが放映決定
- PANORA 「Xross Stars」にLEOさんがリーダーカードとして初参戦 LEOさんと山田涼介さんの初共演となる地上波TVCMが放映開始