Bandai Adds Ado to Bikkura Tamago With Five MV Character Rings
The product puts Ado's music video characters on a drugstore impulse item rather than a collector's shelf, which is the kind of placement that reaches buyers outside her concert audience.
Reporting from 1 source: Nijimen.
Bandai's Lifestyle Division is releasing Bikkura Tamago Ado, a mascot-included bath additive, from Friday, October 23, 2026 at drugstores, mass retailers, toy stores and electronics retailers nationwide. Each bag costs 715 yen (650 yen before tax) and holds one of five rings modeled on music video characters: Usseewa, Readymade, Gira Gira, Asura-chan and Secret. The type is not selectable. The additive turns bathwater light blue with a floral scent.
Each ring is a deformed mascot of a music video character, with the figure posed as if hugging the wearer's finger. Bandai's material points to the cheek-pressed expression and the silhouette from behind as part of the appeal, and suggests wearing the rings to concerts and events as well as in the bath.
The lineup runs Usseewa, Readymade, Gira Gira, Asura-chan and Secret. Bandai describes the Usseewa character by its super-long ponytail and sharp gaze, and Asura-chan by its horns and sunglasses. One ring comes per bag, and the type stays unknown until the additive dissolves.
- Usseewa: Super-long ponytail and sharp gaze
- Readymade
- Gira Gira
- Asura-chan: Horns and sunglasses
- Secret
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.