BEAMS and Super Mario Galaxy Movie Launch 8-Item Apparel Line
The collaboration extends the film's merchandising push into fashion retail, following the movie's reported global box office surpassing $1 billion and 7.37 billion yen in Japan, as noted by Anime Anime.
Key Facts
- The BEAMS collaboration collection with The Super Mario Galaxy Movie goes on sale August 1, 2026.
- The collection includes 8 items: open-collar shirt, logo T-shirt, character T-shirt, Bowser T-shirt and sweatshirt, character sweatshirt, long-sleeve T-shirt, logo cap, and tote bag.
- Prices range from 7,700 yen to 13,200 yen including tax.
- The film is the sequel to The Super Mario Bros. Movie, produced by Chris Meledandri and Shigeru Miyamoto.
- The items are sold at BEAMS label stores (excluding some locations) and the official BEAMS online shop.
Reporting from 3 sources: 4Gamer.net, GAME Watch (Impress), Anime Anime.
Select shop BEAMS will release a collaboration collection with the animated film The Super Mario Galaxy Movie on August 1, 2026. The eight-item lineup spans open-collar shirts, T-shirts, sweatshirts, long-sleeve T-shirts, a cap, and a tote bag, with prices ranging from 7,700 yen to 13,200 yen including tax. The collection applies Mario-inspired motifs such as coins, Fire Flowers, Super Mushrooms, and Question Blocks in all-over prints, and features characters including Mario, Luigi, Peach, and Bowser in graphic designs. A signature detail is the BEAMS logo, recolored in what the sources describe as crazy colors to evoke the Mario world, a design exclusive to this collection. The Bowser T-shirt and sweatshirt use a sun-fade treatment meant to mimic vintage wear, with printed cracks that suggest age. The items will be sold at BEAMS label stores, excluding some locations, and through the official BEAMS online shop. The film is the sequel to The Super Mario Bros. Movie, produced by Illumination's Chris Meledandri and Nintendo's Shigeru Miyamoto, and is currently screening in theaters.
The collection's centerpiece is the all-over pattern open-collar shirt, which prints iconic in-film items across the fabric. The logo T-shirt places the BEAMS logo in the film's title color scheme on the left chest and the movie logo on the back. The character T-shirt uses inkjet printing to reproduce the main cast's expressions and colors in detail. The Bowser T-shirt and sweatshirt feature a sun-fade finish that mimics years of wear, including cracks in the print. The character sweatshirt prints main characters across the body and sleeves, while the long-sleeve T-shirt adds character prints on both sleeves with ribbed cuffs. The logo cap carries the film's logo embroidered on the front and a colorful BEAMS logo on the back, with an adjustable strap for unisex fit. The tote bag is covered in motifs like Question Blocks, stars, mushrooms, and Yoshi's egg. The Japanese voice cast includes Mamoru Miyano as Mario, Aya Shida as Peach, Yuu Hatanaka as Luigi, Kenta Miyake as Bowser, Maaya Sakamoto as Rosalina, and Taiki Yamashita as Bowser Jr.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- 4Gamer.net 映画「ザ・スーパーマリオギャラクシー・ムービー」と「BEAMS」がコラボ。8月1日に発売開始
- GAME Watch (Impress) BEAMSと「ザ・スーパーマリオギャラクシー・ムービー」がコラボ！ Tシャツやキャップが8月1日発売
- Anime Anime マリオやクッパ、ハテナブロックも！「マリオ」ファン必見☆ポップで楽しいアパレルコレクションが新登場【BEAMS】