Belmise Oni Rest Socks Sell out on TikTok LIVE in About an Hour
The sellout came from a reserved influencer allocation rather than total stock, and the brand's own LINE pre-sale did the volume work, so the reported hour is a measure of demand against a limited block.
Reporting from 1 source: ASCII.jp.
Fastnot's compression brand Belmise began general sales of its new Oni Rest Socks on August 17, 2026, priced at 4,950 yen. Pre-sales limited to official LINE registrants passed 2,000 cumulative units before release. A TikTok LIVE featuring Belmise user SANA, with inventory reserved for her, sold its allocation out in about an hour, drawing a peak of 2,200 concurrent viewers.
The socks are positioned as short-duration compression care rather than all-day wear, with a recommended 60 minutes per session after coming home or after a bath, up to two hours. The calf section uses a proprietary protrusion structure. Belmise developed the product through its "Let's make it together. BELMISE PROJECT," folding in survey responses, planning meetings, try-ons, and monitoring feedback. Sizes run M-L for heights 145 to 160 cm and L-LL for 160 to 175 cm, in black.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.