FURFUR And My Sweet Piano Team Up For Five-Piece Capsule
FURFUR lending its feminine mode to a Sanrio character gives the brand a character-goods line while keeping the release inside Sanrio's own retail channel rather than FURFUR's stores.
Reporting from 1 source: Anime Anime.
Fashion brand FURFUR has made its first collaboration with Sanrio's My Sweet Piano, a five-item collection sold only at sanrio house. The lineup runs from an embroidered knit cardigan at 18,700 yen and an eco-fur market bag to a necklace, a knit cap and a pouch charm. Items go on sale September 17 at the Lumine Shinjuku 2 and Lucua sanrio house stores and online from noon.
The collection is branded "FURFUR♡MY SWEET PIANO" and covers both apparel and small goods. The cardigan and the knit cap come in WHT, PINK and CGRY, each with a different embroidery color placement; the necklace comes in SLV and GLD, and the pouch charm comes in PINK only.
Sales channels are narrow by design. The two sanrio house shops and the official online store carry the collection. FURFUR's own online store and directly operated shops do not stock it, so the collaboration stays inside Sanrio's retail side.
- Embroidered Knit Cardigan: 18,700 yen, three colors
- Eco-Fur Market Bag: 12,100 yen, three colors
- Necklace: 9,900 yen, two colors
- My Sweet Piano Knit Cap: 7,700 yen, three colors
- My Sweet Piano Pouch Charm: 8,800 yen, one color
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.