BilibiliWorld 2026 Draws 400,000 Visitors, Kevin Feige Appears in Shanghai
The first overseas ticket sales and Kevin Feige's appearance signal BilibiliWorld's transition from a domestic fan gathering to a global industry platform for ACGN and entertainment.
Key Facts
- BilibiliWorld 2026 was held from July 10 to July 12, 2026 at the Shanghai National Exhibition and Convention Center.
- The event attracted 400,000 visitors from over 30 countries and regions.
- Kevin Feige, President of Marvel Studios, attended the event and unveiled the concept poster for Avengers: Doomsday.
- Overseas flight bookings to Shanghai increased by 35% year-on-year during the event period.
- Hotel reservations within 5 km of the venue increased by 600% month-on-month.
Reporting from 1 source: Denfaminicogamer.
BilibiliWorld 2026, the three-day ACGN event hosted by Bilibili, concluded on July 12 at the Shanghai National Exhibition and Convention Center. The event attracted 400,000 visitors from over 30 countries and regions, with 170 exhibitors participating. For the first time, BilibiliWorld sold tickets to overseas users, drawing fans from the United States, Russia, South Korea, Italy, and elsewhere. The venue featured approximately 1,000 itasha cars and over 60,000 cosplayers. Marvel Studios President Kevin Feige attended, marking his first visit to China in seven years. He unveiled the concept poster for Avengers: Doomsday and discussed Robert Downey Jr.'s role as the villain. Other exhibitors included Arknights, Genshin Impact, and Kingdom Come: Deliverance 2. The event also had a significant economic impact: overseas flight bookings to Shanghai rose 35% year-on-year, hotel reservations in Shanghai increased 126% month-on-month, and hotel bookings within 5 km of the venue surged 600% month-on-month. Cambodian Princess Norodom Jenna also visited the event.
BilibiliWorld 2026 used eight halls of the Shanghai National Exhibition and Convention Center, totaling 240,000 square meters of exhibition space. The event maintained the same scale as the previous year. Among the 170 exhibitors, Marvel Studios designed its booth as a themed space for Avengers: Doomsday, recreating apocalyptic scenes and featuring the throne of Doctor Doom. Kevin Feige made a major announcement by unveiling the film's concept poster for the first time worldwide and revealing cast and character visuals to attendees. He commented on Robert Downey Jr. playing a villain, saying, 'He can play the greatest hero, and he can also play the worst villain.'
Other notable exhibitors included Arknights, Genshin Impact, and Kingdom Come: Deliverance 2, each with unique booths offering trial gameplay and photo opportunities. A Russian professional cosplayer dressed as Genshin Impact's Faruzan drew long lines of fans. The economic ripple effect extended beyond the venue: data from the second-hand platform Xianyu showed BW-related product transactions increased 213% month-on-month in order volume and 340% in transaction value. Cosplay makeup services rose 43.3% and cosplay photography services rose 97.1% month-on-month.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.