Birthday's JUST HUG ME Sanrio Costumes and Ponchos Launch November 9
Birthday's JUST HUG ME line adds Sanrio Characters costumes and ponchos to its online store on Monday, November 9, 2026.
1 source 4d ago
Reporting from 1 source: Nijimen.
Why it matters
The relaunch pairs new Sanrio hooded costumes with returning Disney boa suits at a single price point and size range, so Birthday is restocking a proven Disney design while extending the JUST HUG ME format to Sanrio characters.
Key Facts
- Birthday's JUST HUG ME Sanrio Characters costumes and ponchos go on sale at the Birthday online store on Monday, November 9, 2026.
- Pompompurin and Hangyodon appear as full-body boa costumes, while Pochacco, Pekkle, Cinnamoroll, and Kuromi appear as ponchos.
- Disney boa costumes for Mickey Mouse, Minnie Mouse, and Donald Duck are re-released from 12:00 on November 9, 2026.
- The Disney costumes cost 1,990 yen each (2,189 yen including tax) and come in 90cm and 95cm sizes.
The Sanrio items come as full-body boa costumes for Pompompurin and Hangyodon and quick-wear ponchos for Pochacco, Pekkle, Cinnamoroll, and Kuromi. Disney boa costumes for Mickey Mouse, Minnie Mouse, and Donald Duck go back on sale at 12:00 the same day, priced at 1,990 yen (2,189 yen with tax) in 90cm and 95cm sizes.
The Sanrio side splits into two formats. Pompompurin and Hangyodon get full-body boa costumes with zippers on the chest and a character face on the thigh, while Pochacco, Pekkle, Cinnamoroll, and Kuromi get ponchos with embroidered chest logos, front buttons, and pockets. Wearing images also show Hello Kitty in a white poncho and My Melody in a pink costume.
The Disney re-release covers Mickey Mouse, Minnie Mouse, and Donald Duck, each with a hood carrying the character's face and three-dimensional ears. All three are listed at 1,990 yen before tax, or 2,189 yen with tax, in 90cm and 95cm.
- Pompompurin boa costume: Yellow body with hood face and ears
- Hangyodon boa costume: Light blue body with hood face and fins
- Pochacco poncho: Red and white
- Pekkle poncho: Blue and white
- Cinnamoroll poncho: White
- Kuromi poncho: Black
- Mickey Mouse boa costume: Re-release, 1,990 yen (2,189 yen with tax), 90cm and 95cm
- Minnie Mouse boa costume: Re-release, 1,990 yen (2,189 yen with tax), 90cm and 95cm
- Donald Duck boa costume: Re-release, 1,990 yen (2,189 yen with tax), 90cm and 95cm
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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