Blue Lock Teams With Hair Care Brand Medulla for Limited Collaboration
The collaboration extends Blue Lock's merchandising into personal care, with a pop-up exhibition showing the characters in pajamas and a web commercial that plays on the series' ego-driven themes.
Reporting from 1 source: Anime Anime.
The TV anime "Blue Lock" has partnered with personalized hair care brand MEDULLA for a collaboration campaign. The project includes a limited-edition hair care set featuring newly drawn illustrations of Isagi, Nagi, Chigiri, Rin, and Aohi, a web commercial, a pop-up store, transit ads, and a campaign offering newly recorded voice lines. Aohi has been appointed as the brand's image character.
The collaboration launches with a limited-edition shampoo and repair set sold in a box with newly drawn character designs. Buyers receive a trading card set of five characters with a hair chart. A web commercial features Aohi as the image character, alongside scenes of Isagi reacting to his own personalized shampoo. A pop-up store at RAYARD MIYASHITA PARK in Tokyo will run from July 16 to July 22, displaying the five characters in pajamas in a shared-living-space exhibition. Visitors can also participate in a gacha campaign for prizes.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.