The Blue Lock franchise is in a period of heavy cross-promotion and expansion ahead of its live-action film opening August 7, 2026, and the third anime season, Blue Lock: Neo Egoist League, which has been announced but not yet dated.
Blue Lock has sustained a high volume of commercial activity through mid-2026, driven by the upcoming live-action film and the announced third anime season. The live-action film, directed by Yusuke Taki and produced by CREDEUS, opens August 7 in Japan with Ado performing the theme song. Cast additions have filled out both institutional roles and Team Y players. The third anime season is titled Blue Lock: Neo Egoist League and will adapt the New Hero Wars arc, with Michael Kaiser as a key rival. Studio 8bit continues as the anime producer.
The manga's worldwide cumulative print run has exceeded 60 million copies, and volume 39 topped Amazon Kindle's manga ranking in June 2026. Kodansha ran a 24-hour free-read event across four platforms. The franchise has also expanded into real-world events and merchandise: a collaboration with hair care brand MEDULLA, a KFC Japan promotion, a summer event at four Lalaport malls, a yukata rental collaboration with VASARA, a third collaboration with Tokyo Joypolis, and a first-time partnership with the lactic acid bacteria drink Pirukuru. Kodansha House 2026 in Los Angeles featured newly drawn Blue Lock art.
In a notable crossover between fiction and institutional sports, the Japan Football Association launched FUTURE CAMP, a Blue Lock-inspired scouting camp for young Japanese-heritage players abroad, with the first camp set for August 2026 in California. Netflix began streaming Blue Lock vs. U-20 Japan in the U.S. in late May 2026. The franchise's promotional footprint has extended to transit ads, pop-up stores, and character-themed merchandise across multiple product categories.
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The TV anime "Blue Lock" has partnered with personalized hair care brand MEDULLA for a collaboration campaign. The project includes a limited-edition hair care set featuring newly drawn illustrations of Isagi, Nagi, Chigiri, Rin, and Aohi, a web commercial, a pop-up store, transit ads, and a campaign offering newly recorded voice lines. Aohi has been appointed as the brand's image character.
Kentucky Fried Chicken Japan will release Red Hot Chicken and a new Green Hot Wings product from July 8, 2026. A collaboration with the anime Blue Lock accompanies the launch, featuring character Jinpachi Ego in promotional materials on KFC's official X account.
The Blue Lock collaboration event 'Blue Lock: Dye Japan Blue!' runs July 1-14, 2026, at four Lalaport malls nationwide. It features a POP UP SHOP with SAMURAI BLUE uniform art of 14 characters, talk sessions with former Japan national team players Yuji Nakazawa and Ryuji Bando, weekend festival games, and purchase bonuses including clear cards and coasters.
The fashion fair "Blue Lock × Kimono Rental VASARA ~YUKATA SELECTION~" will run from July 6 to August 31, 2026 at 23 stores nationwide. Newly drawn yukata incorporate each of six characters' favorite animals, foods, and motifs from the "EGOIST BIBLE VOL.2" character book. Limited benefits include a fan, tote bag, and acrylic keyholder.
Kodansha will hold its interactive pop-up event "KODANSHA HOUSE 2026" in Los Angeles from July 2 to July 12, 2026, marking the first time the event is held on the US West Coast. Newly drawn visuals by the creators of "Blue Lock," "Attack on Titan," "Witch Hat Atelier," and "FAIRY TAIL" have been released for the event, which runs alongside Anime Expo.
Dengeki Hobby Web reports the top 20 bestselling manga volumes on Amazon Kindle as of June 19, 2026. Blue Lock (39) takes first place, driven by the 2026 World Cup and rising interest in the Japanese national soccer team. Sale volumes priced at 99 yen each, including Actually, I Am and BM Nectar, are also popular. Other new releases like The Apothecary Diaries ~Maomao's Palace Puzzle Notebook~ (22) and Tsukimichi: Moonlit Fantasy 17 rank high.
The live-action Blue Lock film announced five new cast members on Friday. Shihō Harumi plays Hirotoshi Buratsuta, Sōma Santoki plays Tomonari Tada, Yūsuke Hirayama plays Isshin Tomobe, Tōru Nomaguchi plays Issei Isagi, and Maho Nonami plays Iyo Isagi. The film opens August 7. Yusuke Taki directs, Tetsuo Kamata writes the screenplay, CREDEUS produces, and TOHO distributes.
The third collaboration event between the Blue Lock TV anime and Tokyo Joypolis will run from July 3 to September 11, 2026. It includes five attraction collaborations, the first with the Geki Oto Live Coaster, a new Season 2 special show, limited goods, and birthday projects for five characters.
Kodansha announced on June 9 that all chapters of the manga Blue Lock will be free for a 24-hour period across four platforms: Magazine Pocket, ebookjapan, Comic Cmoa, and LINE Manga. The publisher also revealed the worldwide cumulative print run has exceeded 60 million copies. The third anime season is titled Blue Lock: Neo Egoist League.
The staff for the Blue Lock television anime announced the third season's title, Blue Lock: Neo Egoist League, along with a key visual featuring Yoichi Isagi and Michael Kaiser. The reveal came on June 9, celebrated as Blue Lock Day in Japan. Individual character visuals for Isagi and Kaiser were also released. The new season will adapt the "New Hero Wars" story arc from the manga. Mamoru Miyano was previously cast as Kaiser at the end of season two. The anime, produced by studio 8bit, first premiered in October 2022 and ran for 24 episodes. The second season, Blue Lock vs. U-20 Japan, aired in October 2024 for 14 episodes. Crunchyroll streams the series in multiple regions. A live-action Blue Lock film is scheduled to open in Japan on August 7, 2026, with Ado providing the theme song. The manga, written by Muneyuki Kaneshiro and illustrated by Yusuke Nomura, launched in August 2018 and won the Best Shōnen Manga award at the 45th Kodansha Manga Awards in 2021.
Ado will perform the theme song for the live-action film adaptation of the manga "Blue Lock," titled "Monstruo," which means "monster" in Spanish. The song was composed and arranged by Giga and TeddyLoid, who previously worked on Ado's hits "Odoru" and "Show," with lyrics by ryo (supercell). A new trailer featuring the song and a main poster centered on protagonist Yoichi Isagi were released on June 5. The film, directed by Yusuke Taki and produced by CREDEUS, is set for nationwide release on August 7, 2026. It stars Fumiya Takahashi as Isagi, alongside Kaito Sakurai, Kyohei Takahashi, K from &TEAM, and Masataka Kubota as project leader Jinpachi Ego. Advance movie tickets with "Blue Lock" visuals go on sale June 12. Ado said the song matches the work's message of awakening an inner monster and fighting to move forward. Producer Shinzo Matsuhashi called the collaboration a dream team and urged audiences to enjoy the trailer before the film's release.
The lactic acid bacteria drink Pirukuru and the soccer anime Blue Lock are collaborating for the first time. Starting June 8, 2026, limited-edition packages featuring 12 characters divided into three teams-TEAM Sleep, TEAM Immunity, and TEAM Aging Life-will be released nationwide except Okinawa.
The Japan Football Association announced FUTURE CAMP inspired by BLUE LOCK, a scouting initiative for young Japanese-heritage players abroad, with the first camp set for August 2026 in Irvine, California. The project partners with SCO Group and plans to expand to Europe and Asia.
Netflix announced on Tuesday that it will stream the re-edited film version of Yohei Kameyama's indie CG anime Milky☆Subway: The Galactic Limited Express in the U.S. starting June 1. The film, which opened in Japan on February 6 and earned over 151 million yen in its first three days, is a compilation of the 12-episode series with new content. It follows super human Chiharu (voiced by Momoka Terasawa) and cyborg Makina (Anna Nagase) who are sentenced to clean an interplanetary train as community service. Alongside this title, Netflix listed seven other anime beginning U.S. streaming in May and June: BLUE LOCK VS. U-20 JAPAN and My Dress-Up Darling Season 2 on May 25; Assassination Classroom Season 2, Shangri-La Frontier Season 2, One Piece: Whole Cake Island 6 and 7, and Akane-banashi on June 1. The Milky☆Subway film is a follow-up to Kameyama's 2022 short Milky☆Highway, which started as a graduation project and has accumulated over 8.7 million views on YouTube. Kameyama directed, wrote, produced, and handled character designs, modeling, and animation mostly alone. A new version with added scenes, titled Extra Service Milky☆Subway Local Train to the Theater, will screen in Japan starting June 12 in MX4D, 4DX, and 2D formats.
The live-action Blue Lock film has cast Sōshō Tomimoto as Ikki Niko and Keisuke Kida as Hibiki Ohkawa. The film, directed by Yūsuke Taki and produced by CREDEUS, opens in Japan on August 7.