Boulies Brings Master Rex 2026 Chair To Makuake With Japan Market Plans
For a brand that only began full-scale Japan sales in September 2025, the Makuake launch and the promised domestic IP collaborations show Boulies is building a local product line rather than importing its existing catalog.
Reporting from 1 source: GAME Watch (Impress).
Boulies held its Japan Market Entry 1st Anniversary Business Strategy Presentation on October 22, introducing the Boulies Master Rex 2026 chair. Sales opened the same day on Makuake, with a planned general retail price of 72,800 yen. The chair reclines up to 165 degrees and carries 6D armrests and lumbar support. Boulies also said Japan-market products and collaboration models with domestic IPs are planned.
Boulies used its first-anniversary Japan presentation to argue that gaming chairs should fit a home rather than a gaming room. CEO Bao Chenfei traced that idea back to his own time selling office and gaming chairs on Amazon in the UK, where he questioned whether the flashy designs of the period suited everyday living spaces.
The Master Rex 2026 puts that pitch in hardware: a 165-degree recline, 6D armrests and lumbar support, sold from October 22 on Makuake with a planned general retail price of 72,800 yen. Attendees at the venue could test the seat and adjustment functions directly. Beyond the chair, Boulies said Japan-market products and collaboration models with domestic IPs are planned.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 最大165度のリクライニングで仮眠もできそう。Boulies、新型チェア「Boulies Master Rex 2026」を発表