Brighte To Launch Marie-Designed ELEKI LIFT On Qoo10 On November 16
Brighte will release a Marie limited-design version of its ELEKI LIFT facial device on its Qoo10 shop on Monday, November 16, 2026, priced at 58,000 yen with tax included.
1 source 1h ago
Reporting from 1 source: Nijimen.
Why it matters
A beauty appliance under the Brighte brand is being turned into Disney character merchandise at a 58,000 yen price and sold through one Qoo10 storefront, which reads as character licensing moving into the daily-use appliance shelf rather than the toy aisle.
Key Facts
- Brighte's ELEKI LIFT (Marie Limited Design) goes on sale on Qoo10 on Monday, November 16, 2026.
- The device costs 58,000 yen with tax included and is available in limited quantities.
- The base color is milky pink inspired by Marie's ribbon from Disney's The Aristocats.
- The unit carries Marie's expression and a large ribbon motif on the back.
- ELEKI LIFT has three modes: CLEAN, LIFT, and HEAT.
The model is milky pink, inspired by the ribbon of Marie from Disney's The Aristocats, and carries Marie's face and a large ribbon motif on the back. An original sticker inspired by Marie and the film ships with it. The device has CLEAN, LIFT, and HEAT modes.
The Marie model is the first character-design version of the ELEKI LIFT, according to the announcement, and it keeps the hardware of the standard unit: CLEAN, LIFT, and HEAT modes, ion export for dirt removal, red and blue LEDs, ion import, EMS, and RF. Brighte is selling it only through its Qoo10 shop, in limited quantities, with an original sticker included as a bonus. A shot released with the announcement shows the device beside its packaging.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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