Castee Launches Low-Cost Influencer Casting Service Castee Works
Direct casting at a 5 percent confirmation fee undercuts the agency and minimum-order costs that Castee says have kept small and mid-sized businesses out of influencer marketing, so the test is whether a self-serve network can absorb the operational work that agencies currently bill for.
Reporting from 1 source: ASCII.jp.
Castee Inc. has begun offering Castee Works, a casting service that connects clients directly with influencers. More than 5,000 influencers with over 10,000 project results are registered, spanning Instagram, TikTok and YouTube and more than 50 genres. The service carries zero initial and monthly fees and a 5 percent fee when a request is confirmed, for a limited time. It is open to both corporations and individuals.
Castee Works opens the whole request flow to self-serve: users search by age, gender and activity content, then communicate directly with the influencer from the initial request through completion of inspection, with the company citing a combined follower count above 700 million across the registered pool.
The stated aim is to remove the intermediary that sits between a client and a creator, since Castee attributes the usual cost burden to agency fees and minimum order amounts. Companions to the launch include identity verification for participating influencers and progress management inside the service, which target the unanswered DM and dropped-contact problems the company says arise when requests are handled in-house. An AI creator recommendation feature is planned as a later update.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.