Christopher Nolan's IMAX Camera Becomes a Popcorn Bucket
The popcorn bucket, modeled after the IMAX camera Nolan used for the first full IMAX film camera shoot, sold out immediately, showing the marketing power of Nolan's brand and IMAX's premium merchandising.
Reporting from 1 sources: Cinema Today.
To promote Christopher Nolan's film 'The Odyssey', IMAX has created a popcorn bucket shaped like an IMAX film camera. Priced at $50, it sold out quickly after online sales began on June 4. The bucket includes a viewfinder showing a scene from the film in IMAX aspect ratio.
IMAX has turned Christopher Nolan's favorite film camera into a popcorn bucket for the release of his latest film 'The Odyssey'. The bucket, priced at $50, went on sale June 4 on the official IMAX US website and sold out quickly. It is shaped like an IMAX camera, complete with the corporate logo and film title, and includes a viewfinder that reveals a scene from 'The Odyssey' in the 1.43:1 IMAX aspect ratio. Matt Damon, who stars in the film, has expressed satisfaction with the design. The film is set for a Japanese release on September 11, but it is not yet known if the bucket will be sold there.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Cinema Today ノーラン監督こだわりのIMAXカメラ、まさかのポップコーンバケット化