Cygames Becomes Premium Partner Of Qatar Prix De L'Arc De Triomphe
Cygames is buying race-day signage and figurine space at Europe's richest race, extending a French racing sponsorship footprint it built through the Grand Prix de Paris title deal.
Key Facts
- Cygames announced it has become a premium partner of the Qatar Prix de l'Arc de Triomphe.
- The Qatar Prix de l'Arc de Triomphe is scheduled for Sunday, October 4 at Longchamp Racecourse in Paris.
- The race is a Grade 1 turf race over 2,400 meters with total prize money of 5 million euros, about 900 million yen.
- Life-size figures of Orfevre and Gold Ship from Uma Musume Pretty Derby will be displayed at the venue.
- Cygames has served as title sponsor of the French Grade 1 Grand Prix de Paris for the past two years.
Reporting from 3 sources: GameBusiness.jp, Game Spark, Inside.
Cygames announced it is now a premium partner of the Qatar Prix de l'Arc de Triomphe, which the company describes as the first time a Japanese company has taken that role. The race is a Grade 1 turf event over 2,400 meters, scheduled for Sunday, October 4 at Longchamp Racecourse in Paris, with total prize money of 5 million euros, about 900 million yen. The surrounding weekend, Arc Weekend, includes multiple Grade 1 races across two days. At the venue, life-size figures of Orfevre and Gold Ship from Uma Musume Pretty Derby will be on display, and the Cygames logo will run on race programs and track boards handed out there. Cygames has been title sponsor of the French Grade 1 Grand Prix de Paris for the past two years. President Koichi Watanabe said he is proud to take part in what he called the pinnacle of the world's horse racing festivals.
France Galop president Guillaume de Saint-Seine said the organization is pleased to welcome Cygames as a premium partner and framed the deal as proof that French racing can attract sponsors from outside the sport, naming brand building, awareness, and business development as goals the partnership serves. Watanabe said the Arc de Triomphe has drawn Japanese racehorses for years and that Cygames works under a vision of being a company that creates the best content, adding that he hopes audiences worldwide enjoy the race.
The two characters placed at Longchamp are modeled on horses that ran in the Arc. Orfevre and Gold Ship, the figures heading to the Paris venue, are the specific pair named. Locations of the displays and the display schedule were not spelled out. Cygames and France Galop each issued statements on the appointment. The race remains set for Longchamp on Sunday, October 4.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.