DCXforce Think Tank NSI Proposes Fandomain Capital for AI-Era SNS Marketing
The NSI launch signals a strategic shift from tactical SNS marketing to brand capital management, proposing a formal framework for treating fan relationships as measurable assets.
Reporting from 1 sources: ASCII.jp.
DCXforce has established a think tank called New Strategy Institute by DCXforce (NSI), led by CSO Akira Amano. Its first report introduces the concept of Fandomain Capital, which treats brand-fan relationships as a form of capital for SNS marketing in the AI era. The report targets CMOs and brand managers, offering frameworks to measure and leverage this capital.
DCXforce, a digital transformation and customer experience consulting firm, has launched a think tank called New Strategy Institute by DCXforce (NSI), headed by its CSO Akira Amano. The institute's first report, released June 24, introduces the concept of Fandomain Capital-a blend of fandom and domain-as a way to reframe brand-fan relationships as a form of capital that can be built, measured, and converted into business value. The report argues that traditional SNS marketing tactics are failing due to declining engagement and AI-driven information saturation, and proposes a new strategic lens focused on capital formation. It includes a Fandomain Capital Loop model and five diagnostic axes for measuring accumulation. NSI plans to follow up with seminars, podcasts, and consulting services.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.