Delight and LUCENA Partner to Bring Liver Casting into Corporate PR and Live Commerce
Delight Inc., which runs the Production [Gochamaze] talent management business for live streamers, signed a business partnership with web marketing agency LUCENA Inc. on October 30, 2026.
1 source 1h ago
Reporting from 1 source: ASCII.jp.
Why it matters
The deal puts streamer casting on an advertising agency's menu at a moment when live commerce is expanding, with LUCENA reporting nearly 300 client companies handled to date.
Key Facts
- Delight Inc. and LUCENA Inc. signed a business partnership on October 30, 2026.
- Delight runs the Production [Gochamaze] talent management business for live streamers.
- Delight will provide streaming know-how to affiliated livers and manage PR stream content.
- LUCENA will plan and propose liver casting within client companies' marketing measures.
- The partnership targets PR and live commerce using live streaming including TikTok LIVE.
Delight will provide streaming know-how to its affiliated livers and manage PR stream content, while LUCENA will propose liver casting inside client companies' marketing plans. The two target corporate PR and live commerce, including TikTok LIVE.
Production [Gochamaze] livers will be cast into client companies' marketing under the partnership, with LUCENA coordinating advertising, social media, and video measures and drafting proposals with risk hedging in mind. Delight's side of the work is streaming know-how and content management for PR streams. The arrangement extends to live commerce on platforms including TikTok LIVE, which Delight and LUCENA cite as the market's growth driver. Delight's stated reasoning is that the period when a talent builds a fan community through repeated streams is when that talent's promotional pull is strongest.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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