Demon Slayer and Heart Bread ANTIQUE Collaboration Launches July 1
The campaign marks the first Demon Slayer collaboration with a bakery brand, using original ufotable art to tie seasonal merchandise to the series' ongoing cultural presence.
Reporting from 1 sources: GAME Watch (Impress).
GK Marketing will run a collaboration between the Demon Slayer anime and the Heart Bread ANTIQUE bakery chain from July 1 to August 31. Newly drawn ufotable illustrations show the Demon Slayer Corps relaxing with bread. Products include can badges, acrylic keychains, clear bottles, and store-exclusive coasters.
The campaign, titled "Fuwari, Hitokokyuu Pan Roman" (Fluffy, One Breath Bread Romance), runs July 1 through August 31 at Heart Bread ANTIQUE locations and the GK Store online shop. Ufotable produced new illustrations of the Demon Slayer Corps characters taking a break and eating bread at the bakery. Merchandise includes trading can badges for 550 yen, double acrylic keychains for 990 yen, clear bottles for 2,750 yen, and acrylic nameplates. Store purchases of 2,000 yen or more on collaboration bread and goods earn a random coaster, with designs changing between the first half (July 1) and second half (July 29) of the campaign. The online shop All Hearts Mall also sells exclusive sets pairing collaboration bread with lunch totes and towel handkerchiefs.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 「鬼滅の刃」と「ハートブレッドアンティーク」が7月1日からコラボ開催。ufotableの描き下ろしイラストを使用した缶バッジなどが登場